Students of Integrity
Brainstormed and wrote the official essay prompt for the BBB Center for Ethics high school senior scholarship program.
Record-Breaking Submissions: Secured widespread regional engagement with at least one essay submission from every single one of the 22 counties covered by BBB Cincinnati. Developed earned media strategy and pitched outlets.
Event: Coordinated the culminating recognition event at nonprofit ArtWorks, scripting all speaker remarks.
Check out the earned media below!
National Consumer Protection Week. Better Business Bureau Cincinnati.
Planned, developed messaging for, and executed a high-profile press event in partnership with the FTC and the Attorney General’s Office Cleveland. To elevate the event’s local impact, set a strategic goal to include federal law enforcement, successfully securing a speaker from FBI Cincinnati through targeted media outreach. This collaborative effort amplified BBB Cincinnati’s consumer education, scam awareness, and fraud prevention initiatives, driving coordinated coverage across all major regional outlets.
Presented Collection 21’s unique partnership with HONK directly to the City of Erlanger Mayor and leadership team, successfully framing this “hidden gem” in their own backyard as a major regional asset. This secured an official municipal partnership and resulted in the production of an earned promotional video distributed by the city, driving local visibility and backing for the cause.
Collection 21
Led the marketing and public relations strategy to promote public weekend access to Collection 21, a private automotive collection that gave 100% of entry fees to nonprofit HONK.
Record-Breaking Weekend Attendance: Successfully drove historic public interest, resulting in a single-day record of 230 attendees.
Accelerated Fundraising Milestone: Generated $11,000 in donation revenue in a single week of peak campaign activation.
High-Value Earned Media: Expanded the organization’s reach to entirely new demographics at zero cost through the leveraged power of influencer partnerships and organic media placements.
Check out the earned media below!
Mission Bolstering
I executed a website redesign, logo refresh, and social media takeover to bring HONK’s mission to the forefront. Launched an original brand blog to elevate storytelling.
Speaking about HONK’s Mission to Students at Notre Dame Academy
See earned media secured to spotlight HONK’s work below!
Ainsley MacDougal 