The Value of PR

My Work

Take a look at my work spanning event coverage, government relations, and storytelling to see the impact earned media can generate.

The Goal: Build regional buzz and drive weekend turnout for a private car collection open house benefiting affordable housing.
The PR Play: Pitched and secured on-air broadcast segments on Fox 19, Local 12, and Now in the Nati, plus a front-page feature in the Kentucky Enquirer.
The Impact:
- $11,000 raised in a single peak week.
- 230 single-day attendees (historic weekend attendance record).
- Reached entirely new donor demographics without spending on advertising.

The Goal: Unify regional and federal leadership behind a high-stakes consumer safety initiative.
The PR Play: Planned and executed a multi-agency press conference, coordinating messaging and speakers across the FTC, the Ohio Attorney General’s Office, and FBI Cincinnati.
The Impact:
- Unified federal, state, and local authority under one cohesive message.
- Secured synchronized broadcast coverage across all major regional outlets, including a dedicated WLWT feature spotlighting BBB in action.

The Goal: Elevate visibility of a regional high school ethics scholarship program across 22 counties.
The PR Play: Concepted and authored the official high school ethics essay prompt and pitched features including an in-studio live segment on WLWT Channel 5.
The Impact:
- 100% Regional Reach: Inspired student essay submissions across all 22 covered counties. Increased number of responses record breaking year.
- Earned multi-outlet broadcast coverage highlighting philanthropic impact and positioned BBB Cincinnati as leaders in ethical thought.